BRIEF:
Create a flyer and poster for the next party happening at Assembly, where the top South African indie bands will be playing.

SOLUTION:
Playing on the the idea that these are the freshest bands and the latest trend of “Go Green”, the concept of an air freshener was used to bring across the “fresh” upcoming bands as well as displaying the names of the bands that will be playing. A die-cut of an air freshener was printed on the flyer with instructions. This can act as a reminder to the party when people hang it in there car.

Regarding the poster the concept was extended through the idea of a scratch and sniff application.

Below is the poster and a few photos by Chemistry 101’s friend and photographer extraordinaire Adriaan Louw. Visit his blog and check out more of his work!

THE ASSEMBLY